The Tennessee State Department of Athletics has selected Opendorse Ready with Darlow ™ to provide Tennessee State student-athletes with education, readiness courses, live coaching, and resource opportunities to capitalize on their Name, Image and Likeness (NIL).
 
"Enactment of NIL legislation has created tremendous opportunities for student-athletes to develop successful brands, leverage their influence, as well as make positive, far-reaching impacts on their communities," said Director of Athletics Dr. Mikki Allen. "I am excited to announce TSU's partnership with Opendorse Ready + Darlow Rules. This NIL readiness program has the unique capabilities to assist us in our efforts to comprehensively educate and prepare our student-athletes for their bright futures."
 
"It's an absolute honor to be able to teach the young men and women at Tennessee State University how to build successful personal brands," said Jeremy Darlow, leading marketer and best-selling author of Darlow Rules. "This partnership is about preparing each and every student athlete for life beyond sports, with a focus on the next four decades of a young person's life, not simply the next four years." 

Opendorse Ready with Darlow™
Opendorse Ready with Darlow™ is the elite NIL education solution in college athletics, pairing Opendorse Ready solutions with exclusive access to Jeremy Darlow's live education sessions and the Darlow Rules online course. The program provides student-athletes with industry-proven assessment, education, and performance tools to understand, build, and protect their personal brands as we enter a new era. Having facilitated endorsement opportunities with thousands of professional athletes since 2012, Opendorse has built Ready on a foundation of tangible insights and data from a decade of athlete marketing experience. 
With Ready with Darlow™, UConn will provide student-athletes with custom brand value assessments, live consultation sessions with industry leaders, and on-demand access to the NIL Masterclass, an education series featuring experts on brand building, monetization, and financial literacy from leading brands.
 
About Opendorse 
Opendorse is a sports technology company that maximizes endorsement value for athletes. Today more than 40,000 athletes around the world use Opendorse to understand, build, protect, and monetize their brands with support from partners including the PGA TOUR, NHL, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams, and hundreds of brands.