Krystal Bonner joined Tennessee State University’s Athletics Department in November 2022 as Executive Director of Culture, Promotions, and Brand Strategy. In this role, Bonner develops and executes comprehensive marketing campaigns that increase brand awareness and successfully impact the fan experience, communication, and overall engagement. Through her work, TSU Athletics will showcase the unique combination of Division I Sports and HBCU culture.
As a proud Tennessee State University Alum, Bonner returns with 20 years of experience as a pioneering industry leader and innovator, multi-industry marketer – specializing in events, brand management, and customer and client experience. Through this work, she has leveraged relationships with advertisers and influencers utilizing digital, social, and traditional media platforms and curated revenue-generating brand experiences resulting in client/customer retention in record numbers.
Bonner - a natural born free spirit - is inspired by experiences that foster exposure and growth and is motivated by beautiful design and historic culture. In her free time, you can catch Krystal enjoying her private life - escaping into new or classic movies, checking out the latest restaurants, on a flight to her next destination or on respite with her close family and friends.
